“FEEDBACK” ON MASTERPIECE SERIES AFTER EXPERIENCING PRIMEOAK®

After experiencing PrimeOak® firsthand at VIBE 2026, visitors shared their impressions of the material’s quality, versatility, and ability to create a cohesive design across the living space. From the natural beauty of North American Oak to its wide range of applications, PrimeOak® offers a distinctive experience for high-end living spaces. 

“Outstanding quality”

PrimeOak® is made from 100% North American Oak, preserving the material’s natural and authentic beauty. Beyond aesthetics, the product meets NAF safety standards, offering greater peace of mind for homeowners when applied in living spaces. 

“Beyond expectations”

The ability to produce doors in sizes exceeding 3.7m, combined with a variety of profiles and colors, offers greater flexibility in design. Architects can bring different design ideas to life and explore a wider range of design possibilities while creating accents that complement the overall space. 

“Timeless aesthetics”

PrimeOak® features a 3-layer construction with a surface thickness of up to 4mm. This construction helps maintain the natural beauty of Oak throughout use, allowing the surface to retain its aesthetic value over time. 

“A seamless space”

PrimeOak® is not limited to a single application. It can be used across various areas, including flooring, wall surfaces, doors, door fronts, and furniture. This versatility allows homeowners to maintain consistency in materials, colors, and the overall design throughout the living space. 

With more than 20,000 visitors experiencing the collection at VIBE 2026, these real-life responses reflect the appeal of Masterpiece Series and PrimeOak®. They also highlight the potential for PrimeOak® to be applied across high-end projects and living spaces.